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Big news! Concorp takes over Maxs Mints

Haarlem, 28 November 2024

Max's Mints, known for its organic, 100% natural and gelatin-free mints, has been acquired by Concorp. As of January 1, Concorp will add its own organic brand to its wide range. The ambition is to further expand Max's Mints in the coming years in the Netherlands and abroad.

Max's Mints was founded in 2018 by father and daughter Pieter and Floor van der Steen, with their 'Mints on a Mission' they wanted to inspire consumers to make smaller, better choices more often. "Too often we see responsibly produced products that do not convince regular consumers to choose better," says Floor van der Steen. “We started Max's Mints to convince consumers with a daily product like peppermint that 'good' can also be very fun and tasty. My father and I are extremely proud of what we have achieved together with our team. Now it is time to take the next step, with Concorp's expertise and strong position in the market, we are confident that Concorp will continue to grow Max's Mints and continue our mission.”

 

Concorp is a well-known player in the confectionery industry with several popular brands, such as Autodrop and Oldtimers. With the addition of Max's Mints, Concorp is taking a great step towards further growth in the field of sustainable candy. With more than 60 years of experience in developing concepts and strengthening brands, the philosophy of Max's Mints will be continued with great enthusiasm.

 

Ilse Ebbens, director of Concorp, is enthusiastic about the takeover: “We are very happy to welcome Max's Mints. The brand fits perfectly with our ambition to offer consumers conscious and responsible options. For example, some of our products are already vegan and/or sugar-free. A brand like Max's Mints fits our mission to make the tastiest candy and the coolest brands. We look forward to further expanding Max's Mints as the organic candy brand in the Netherlands and beyond.”