A little better world
Max's Mints were created for a reason, or rather: with a mission. Namely to 'leave the world a little better than we found it'. But what does a better world mean? Everyone has a different opinion, but in this blog post we will tell you about ours!
In the case of Max's Mints this means the following:
- Max is made from corn sugar and dextrose that are organically grown, so without the use of chemical pesticides. This is better for the soil quality and also for the biodiversity of the land where Max is grown. For more information about why Max's Mints are organic, take a look at our blog post 'Why are Max's Mints organic (and better)?'.
- In Max you will not find stabilizers, gelatin, or other chemical additives to make the product longer lasting or shinier.
- Max is flavored with natural and as many organic flavor extracts as possible. Think of lemon extract, eucalyptus oil, etc.
- Max's mints are packed in a sheltered workshop. People who are at a distance from the labor market work here in order to reduce that distance somewhat through the valuable work they provide and through the guidance in their talent development. Win-win, right?
And is that enough for 'a better world'?
No, it isn't yet. But it is a step in the right direction. Of course there is always room for improvement! That is why the Max team is now investigating what steps can be taken for this. Think of planting trees to compensate for the CO2 footprint that Max leaves behind, working paperless, coming up with a solution for how we can collect and reuse Max's cans and other measures. If you have a suggestion about what Max can do to make the world an even better place, we would love to hear from you!
What about organic?
Organic food is not 'the holy grail'. What we mean by this is that if you eat meat every day, the earth will not thank you for it. Regardless of whether this meat is organic or not :). There are also quite a few different opinions about organic production because the yield of organic land is lower than land that is intensively cultivated. And therefore fewer people can be fed with more land. Yet scientists agree on two important things:
- Growing without the use of synthetic pesticides ensures better soil quality. This means that our earth is not polluted by pesticides produced in a factory that the soil can no longer break down. Otherwise, these pesticides will end up in our water (not okay)!
- Intensive agriculture always takes place as 'monoculture', which means that only 1 type of crop is grown on a piece of land, often until this land is exhausted. Organic farming takes biodiversity more into account, where different crops on a piece of land together ensure that the land remains in good condition.
Mint you soon!
Floor (Max's sister)